About SEO

Search engine optimisation (SEO) is about changing and developing areas of your website, creating quality content and promoting your website correctly overtime to increase organic rankings and conversions.

Increasing your organic visibility takes time, unlike pay per click, which can offer instant exposure. However, research shows that organic traffic can convert 4 times more than the paid results, and is more cost effective in the long run.

WHAT SEOs DO

Website traffic is important for business success for every business in today’s age of the Internet.

 

 

SEO web design helps you rank in search engines. That means you’re more visible when your potential customers are looking for something that you offer.

A website accomplishes this by being as responsive as possible. 

Why? Because it matters to your customers. And when you focus on what matters to your customers, you attract more customers. You increase revenues and pad your profits.

Speed is a major factor in website responsiveness.

To attract the right traffic, look at:

  • Who your target really is. Really hash this out and get clear about it with customer personas.
  • Which keywords your target uses to find sites like yours
  • What kinds of visuals connect with this audience
  • Where this audience hangs out (certain websites, social media, etc)
  • What this audience wants out of a website (online ordering, handy calculators, exclusive offers, fun content, helpful content)
  • What your competitors are doing

All of this research and planning goes into website SEO

The Workshop

Your business is unique. Your campaign should be too. 

 

 

Because each business has its own services, values, target markets and objectives, it is important to ensure you have an SEO campaign to suit. 

 

Markel WEBstudios work with you to fully understand your business and compile a bespoke SEO strategy for your campaign.

 

Business Goals

Your most important objectives from your SEO campaign will be placed at the forefront of our optimisation efforts to ensure you’re getting the best return on investment for your SEO.

 

Pay per Click vs SEO

Unlike Pay Per Click advertising, SEO does not cost to maintain ranking positions, or clicks through to your site. Maintaining top listings effectively provides ongoing 24/7 global advertising.

Keywords

Thorough keyword research uncovers the most important search phrases to target on your site that’ll generate the most relevant traffic. This means a better possibility for conversions and leads.

Target Market

Understanding the market you wish to target, we are better able to optimise your campaign to reach the right people, who are most likely to want to do business with you.

 

SEO offers numerous benefits to your business

  • Opportunity to reach a global audience

  • Directs more relevant traffic to your website

  • Increased business leads

  • Boosted profits

  • Build brand awareness and reputation

  • 24/7 advertising

  • Cost effective marketing

  • Measurable results